Further support to sustainable (re)integration of returnees in Serbia



Further support to sustainable (re)integration of returnees in Serbia

KTK Markets Kruševac – economic support for employers

Corporate social responsibility and sustainable development have become essential pillars of modern business, and an excellent example of how local employers can impact the community is KTK Markets Kruševac. Through their active role in the Reintegrate II project, this employer has not only opened doors for four project beneficiaries but has also become a catalyst for sustainable development in the local community.

One of the key elements of KTK Markets’ support is the acquisition of three heat pumps to be implemented in their new facility. This is not just a technological advancement in their business but also a significant contribution to environmental sustainability. This investment not only reduces energy costs for the employer but also creates a sustainable working environment, generating benefits that extend beyond the business itself.

Involving local entrepreneurs, like KTK Markets, in the reintegration and support process is a crucial step toward sustainable development in the local community. This synergy between the private sector and projects like Reintegration II is not only a source of employment but also a foundation for a stronger and more resilient local economy.

Through grants in the form of equipment, machinery, and tools, employers like KTK Markets not only provide support to project beneficiaries but also stimulate the growth of the local labor market. Thanks to such initiatives, the local community becomes a hub of positive change, reducing unemployment and strengthening the economic infrastructure.

Sustainable development is not just a phrase – it is a real force reflected in the commitment of employers like KTK Markets Kruševac. Their dedication to social responsibility and support for reintegration projects not only empower individuals but also create a chain of positive effects that will shape the future of the local community in the long run.

KTK Markets Kruševac sets the standard for a sustainable business model and becomes an example for others on how to collectively build a better future. This example clearly demonstrates that through the partnership between the business sector and social projects, we can achieve not only economic stability but also create a prosperous community that cares for its members.

Reintegration II is being implemented in Kruševac and its surroundings since February 1, 2023, with the project’s activities scheduled to conclude on April 30, 2024. The total project value is 145,300.00 euros.

The project is led by the German organization ASB (Arbeiter-Samariter-Bund), with the implementation partner being the Initiative for Development and Cooperation (IDC) from Belgrade. The project’s beneficiary districts include Pirot, Raška, and Rasina districts. The project is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and supported by the City Administration of Kruševac.